Alienware Corporation is the leading manufacturer of high-performance computer desktop, notebook, media center and professional systems.

Alienware offers unique and award-winning products that incorporate state-of-the-art components, innovative engineering, and unprecedented customer service to deliver the ultimate in performance and style.

Alienware has earned an unparalleled reputation by creating best-of-breed products that offer superb, uncompromising quality. Widely recognized as faster, more powerful, and more innovative than competing machines, Alienware systems consistently win awards from publications such as the New York Times, Home Theater, PC Gamer, Computer Shopper, PC World, and more.

With an unwavering passion to build the world’s most powerful computers, Alienware will continue to set the high-performance standard.

Founded: In 1996 by avid gamers and spirited entrepreneurs Nelson Gonzalez, CEO, and Alex Aguila, COO and President

Funding: Acquired by Dell Corporation in March 2006 as a wholly-owned subsidiary

Headquarters: 14591 SW 120 St, Miami, FL 33186-8638

Additional Offices: Call center in Costa Rica, full facility European Branch in Ireland and a full facility Pacific Rim Branch in Australia.

Employees: 700+ worldwide

• Alienware Video Array Technology
• Exclusive Alienware Full Tower Chassis
• Custom Metallic Colors
• AlienGuise Desktop Theme Manager 4.0
• Alienware Liquid Cooling Technology
• ALX High-Performance Systems
• User Replaceable Graphics in Notebooks
• Award-Winning System Integration
• Exclusive AlienIce Video Cooling System
• AlienAutopsy Automated Technical Support Request System
• Alien Factory Automated Operating System and Driver Installation Program
• Alien Adrenaline Video Performance Optimizer

“Are you a player?” Alienware® the leading manufacturer of high-performance desktop, notebook, media center and professional systems wants to know. The company is posing that question to consumers and inviting them to “Come Out & Play” as part of a highly interactive new campaign that challenges consumers to join Alienware for a series of events, online gaming competitions and the release of cutting-edge new technology and games. Serving as the nexus of the Come Out & Play crusade is a special new website, located at www.alienware.com/prcoap, that gives gamers and PC enthusiasts everything they need to know so they can
“bring it on” when they Come Out & Play.

“The Come Out & Play campaign focuses on two critical strands of Alienware’s DNA: a commitment to innovation and a sense of fun and excitement that makes gaming so irresistible for gamers,” said Alienware Vice President of Marketing Mark Vena. “Whenever breakthrough technology is introduced, Alienware is always first to feature it, and whenever a much-anticipated new game is released, Alienware systems are optimized for it. The ‘being there first’ is very much the reason why the Alienware brand has electrified gamers for nearly 10 years, and the Come Out & Play campaign allows us to share our excitement with consumers.”

The Come Out & Play website will enable visitors to flaunt their creativity by submitting pictures, videos or anything else that best demonstrates how they play games, music, sports, etc. Gamers will have an additional opportunity to show off their “true player” status by being selected to go head-to-head against Alienware employees in an epic battle for domination and bragging rights. These exclusive online showdowns will be held on Alienware’s dedicated game servers, a world where skills are pushed to the limit and reputations can be made or destroyed.

In addition, the Come Out & Play website offers game demos and videos as well as a virtual peak inside the Alienware hanger, where visitors can check out the newest systems and pour through data on the latest technology. Alienware also is orchestrating the infiltration of its integrated Come Out & Play campaign into magazine ads, online ads, special e-mail offers via its weekly Alienware Insider electronic newsletter and upcoming events such as DigitalLife, one of the largest PC entertainment showcases in the country. Expect multiple sightings in the weeks and months ahead.

Why Alienware?

1.We don’t just know gamers, we are gamers.

It’s not just chance that our computers are the most highly recommended for gaming and high-end performance. If you want proof that we’re gamers just ask our execs while they are ripping through the virtual battlefield with their avatars.

2.We know it’s all about the graphics

Whether you are playing games, editing movies or editing photos you need everything to look flawless. We stack our systems full of technology to handle anything you can throw at it.

3.Looks can kill.

Alienware’s graphics aren’t the only thing that will catch your eye. Our chassis designs are aggressive, menacing, and cool, all at the same time. Each case is immediately recognizable as one of the most powerful machines to ever go up against.

4.The perfect machine is the one that grows with you.

Every Alienware system that ships out is perfect in our eyes and we know you’ll feel the same way when you power on the computer for the first time. And as your needs change, so should your computer. Alienware uses non proprietary hardware so you can tinker and tweak your system when that time comes.

5.It’s your choice.

We know everyone has their own style and one build is not going to satisfy everyone’s needs. Alienware gives you the power to choose the right hardware for you. Whether you need Intel® or AMD®, favor ATI® or NVIDIA®, it’s your world.

6.Who doesn’t like a bit of fan service?

If you need suggestions on how to tweak your system to have it run at its full potential our team of experts can get you back into the game full force.

7.If you just design for today, you’re already behind the game.

When you buy an Alienware computer you don’t have to worry about when to upgrade. We don’t make computers that just handle today’s software. We make computers that meet tomorrow’s needs.

8.Our machines are not for everyone.

If your idea of playing on a computer is a lame iGame, then our machines are not for you. We lead the way in performance and innovation for the elite customers who want more than just a pretty computer.

9.You are in the driver’s seat.

We believe our customer's needs are the power behind innovation. High end users are the driving force for improvement through better hardware. We know you want high-end computers that can be put through extreme paces and much more. The more you demand from your machines, the more we get to push the boundaries of technology.

10.Turn it up to 11.

Our dials do not stop at 10. We are constantly pushing technology and making hardware do things that go beyond what even the original designers could have imagined. All so you can sit back, crank it up, and enjoy.